If we hosted a forum called “How Our Products & Services Suck” what topics would be on the main stage? An equally effective version is “Which two things could our competitors do to render our product/services irrelevant?”
1. If you could only work on one project for a year to transform the business, what would it be and why? 2. What is the shortest path to the customer? How could we get there in 6 months? 3. What suffers more breakdowns: our products, our processes, or our people? How could we fix this? 4. It’s 2025 and we’re the best company to work for in the world: What two things did we do to earn this award? 5. Which parts of your job would you like to kill or eliminate? 6. What would our dream testimonial from a customer say? 7. What can we offer for free that no one else does? 8. You’ve just written a tell-all book about this company: Which secrets does it reveal? 9. How can our services be turned into physical products? How can our products be turned into a service? 10. If we could hire five more people, what unconventional skills would they have and why?